Hey Folks;

Hey Folks;

Wanted to checkin with agencies/freelances who are dealing in Facebook ads & Funnels!

I've been in this industry for the last 4 years and been spending upto $200k-$250k per month consistently in ads with consistent ROAS!

But since 4-5 months I am seeing big fluctuations in my ad accounts and honestly it has become very difficult to keep the campaigns running profitably and consistently for my clients and in my own campaigns as well which is challenging my whole experience in the Paid Media Marketing specifically FB & IG Ads!

My Primary Niche is: Coaches, Consultants and D2C E-commerce products!

The biggest challenge I am facing is:
Seeing abrupt fluctuations in CPM and CTRs which feels completely irrelevant. Like In one of my ad accounts, despite being whatever we've tried, our CPC never got below $10 whereas our competitor is getting $3 CPC! We tried everything in our efforts. (Maybe its because we're trying to start with a new ad account here).

- Changed Offers
- Changed Creatives Types
- Chahed Copies
- Changed the messaging
- Tried different ad accounts

but nothing helped.

So just wanted to hear from the fellow Media Buyers and performance marketing agencies, its just me (and I am creating this scenario in my mind) or it's a universal things these days and need to find and jump on other other alternative in Marketing and time to change the niche etc!

Thanks in advance! <This message was edited>